News sites like GameSpot ran stories about the game.
A YouTube demo hit half a million views in just a few days, rising eventually to a million. During its development phase the project attracted large numbers of followers. The game, called MLP: Fighting is Magic, was designed as an interactive love letter to the My Little Pony characters, a free piece of fan art celebrating the team's shared admiration for the TV show. Faust had taken a bad TV show designed to sell toys to little girls and turned it into My Little Pony: Friendship is Magic, a clever kids' show that anyone could enjoy.
They also attracted the approval of Lauren Faust, the TV and movie writer and animator who had remade the moribund My Little Pony franchise. They learned to appreciate what each of them could bring to the project. Despite being as far apart as Maryland, Mexico and New Zealand, they became friends. In the end they worked together for two years thousands of hours.
